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| ('technologyreview.com/2010/04/15/204757/direct-to-consumer-genetic-research/', 2) | Part of the >>>company 's<<< >>>mission<<< since it was founded in 2007 has been to leverage the data it collects from customers for research , looking for associations between specific genetic variations and diseases and other traits .                                        |
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| ('technologyreview.com/2010/05/11/27005/drugstore-genomic-testing/', 6)            | Pathway 's competitors in the consumer genomics market include >>>23andMe<<< , Navigenics , and DecodeMe , three companies that pioneered direct-to-consumer testing through the internet , as well as the more recent contender , Counsyl , which specializes in carrier testing . |
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